As the CEO of UR Development, I’m proud to lead a team that doesn’t just build luxury homes — we sold them with precision. Recently, I personally listed and sold a new construction estate in Paradise Valley in just 50 days, without a price drop and in a challenging market.

 

It was a $6M+ listing — and I want to share exactly how we made it happen.

This wasn’t luck or timing. It was the result of a clear, repeatable strategy I’ve developed for luxury sales. Below is the 3-phase system I use to move high-end properties with confidence, even when the market slows down.

 

Phase 1: Off-Market Positioning While Under Construction

Before the home was even completed, I began building demand — quietly.

We launched the home as a Private Estate Off-Market listing while it was still under construction. This allowed me to:

 

• • Generate early interest through my private network

• • Invite select buyers to preview the property before it hit the market

• • Offer exclusive customization options to VIP clients

By the time the home was officially listed, we already had traction — and serious buyer attention.

 

Phase 2: Strategic Launch with Full Exposure

Once construction wrapped up, we didn’t just list it — we launched it.

Here’s what that included:

 

• • A full luxury video home tour

• • High-end architectural photography

• • Strategic collabs with top agents and influencers

• • Custom digital marketing with SEO-optimized placement

I made sure the story of the home — its architecture, lifestyle, and finishes — came through visually and emotionally. That’s what moves buyers in this price range.

Phase 3: Real-Time Feedback & Market Insight

While showings were ongoing, I focused on listening.

We gathered honest feedback from agents, buyers, and even neighbors. I paid close attention to how people felt walking through the home and what they compared it to.

That feedback allowed me to adjust the messaging, highlight the right features, and present the value clearly — all without compromising on price.

 

The Result? A 47-Day Sale in a Slower Market

In a market where luxury listings are sitting for months (or even years), we sold this home in under 50 days. No price reductions. No drama. Just execution.

 

Why This Matters

I believe every home has a story — and it’s my job to tell it the right way. This strategy isn’t a one-off. It’s a system I apply to every listing we represent, especially our in-house builds at UR Development.

 

If you’re buying, selling, or building in Paradise Valley, I’d love to show you what this approach could mean for your goals.